So, based on all of the above, i think our sales presentation definition should be as follows: A talk promoting to an audience a product or service that you are trying to sell, including illustrative material such as slides, graphs, etc. I originally had the phrase intended to persuade people to buy the product or service in the middle of the definition, but removed it because it was superfluous, as promoting and trying to sell already said the same thing. What do you think? Home knowledge center fuel Sales tools conference presentations conference presentations, the Economic business Outlook: What Are the Opportunities risks Ahead? —, september 29, 2017, the new Era of Selling —. June 15, 2017, excerpted from presentation by bob Anderson, President, Star Performance, inc., at hsmai las Vegas chapter educational program may, 2017.
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Ted talk may well want to persuade the audience to change the world, change themselves but I dont think that makes it a sales presentation in the way that people typically understand the term, because we arent selling in the commercial sense. Its worth noting that the cambridge dictionary definition doesnt specify that the people you are persuading to buy your product or service are actually those you are presenting. This is important because often sales presentations are mediated through the press consider gadget launches for the most obvious example. I think these launches are a type post of sales presentation, although the people being persuaded to buy arent in the audience, but at home. Trying to refine our definition becomes more difficult when we consider investor presentations. Are we selling something? Yes a stake in a company or other investment vehicle. Do we typically consider an investor presentation to be a sales presentation? Your sense may be different, but I think not. Its something else because we arent selling a product or service, but an investment opportunity.
Cambridge dictionary : A talk giving information about a product or service that you are trying to sell, intended to persuade people to buy. There is one small issue with this definition but I think its closer to the mark. As per the collins dictionary above, a presentation contains illustrative material otherwise its just a speech or a talk or simply a conversation. As a minor point, it could be essay that the phrase giving information is superfluous the definition works just as well without. I think the narrow focus in the cambridge dictionary definition on a commercial transaction trying to sell persuade people to buy it is probably correct. Many presentations attempt to persuade people about ideas, or how to vote, or religion. These presentations are similar to sales presentations, but my sense is that they arent sales presentations.
Would a telephone call count? By this definition, it might. The, business Dictionary gives its definition of sales essay presentation as: Formal and pre-arranged meeting, usually at a customers place (or at a neutral premises, such as a hotel) where a salesperson or a sales team presents detailed information (often including live demonstration) about a product. I think theres plenty to dislike here. Formal and pre-arranged maybe, but not life necessarily. Location is probably irrelevant for the definition a sales presentation could happen anywhere. Even about a product or product-line unnecessarily excludes presentations about services or service-lines. The best definition of sales presentation I could find online was from the.
A presentation is a talk in which a product, idea, or piece of work is shown and explained to the audience (Oxford English Dictionary often including a verbal report presented with illustrative material such as slides, graphs, etc. So, how can we define the related term sales presentation? There are a few popular definitions (in virtue of where they are) out there that I think we can quickly reject. Wikipedia (and so google) defines a sales presentation as: A line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. Im fairly sure the first rule of definitions is that they cant be tautologies (circular so the use of sales presentation in the definition is a problem. Does a sales presentation need to be planned? Does it need to be designed to initiate and close a sale maybe not it could sit in the middle of a sales process, and be designed simply to advance the sale to the next stage.
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