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Key customers, as stated in the customer Analysis Summary, cpw investments target customer will be those individuals and families seeking rental properties. They tend biography to be between the ages of 25 and 40, with a household income less than 50,000 per year. While some are single, others are families with one or two parents as the head of the household. A second target group will be those seeking to buy. This group tends to be first time buyers in a neighborhood that is close to their employment or their childs school. They tend to be between the ages of 25 and 40, with a household income over 50,000. While some are single buyers, others are families just starting out. The third target group will be investors. Cpw investments realizes that the company can locate distressed properties to be renovated and sold summary to the companys second target group or rented to the first target group.
This will continue to promote liquidity in the market while providing real estate investors with the credit facilities required to purchase foreclosed and in trouble properties. Inflation is a modest concern for cpw investments. As the inflation rate increases, the purchasing power parity of the American dollar decreases in relation to other currencies. This may pose a significant risk to the company should rampant inflation, much like the inflation experienced in the late 1970s, occur again. This event would not only significantly weaken the companys ability to attract investors who wish to purchase real estate properties (potentially for hypothecation but also would severely impact the gross margins of the business. However, inflation does increase the price of real estate significantly. In these instances of unusually high inflation, cpw investments would slow the acquisition of real estate and focus its strategy on the generation of revenue from leases to tenants.
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However, the business share of first-time buyer is falling to year lows just above 30 percent. . This share has been the lowest since the 1980s. This trend is likely due to slowdown of wage increases and the growing amount of student debt being taken. New entrants into the market can simply not afford the current housing prices. Industrial Analysis, in the United States, the top 50 companies that operate in a real estate investment capacity account for 85 percent of the real estate market by sourcing funds from private investors/banks with the intent to engage in real estate related activities including acquisition. Each year, these companies aggregately generate 192 billion dollars per year and provide jobs for more than 150,000 Americans. Payrolls for these employees have exceeded 5 billion dollars per year during the last five years.
During the next six months to two years,. Reynolds expects that the number of agents in this market will slightly increase due to growth in some markets. While some market agents will be acquired by larger firms, others will enter the market with fresh cash to acquire undervalued or distressed properties through investment and loan funding. Credit Market Environment, the mortgage and related credit markets are still difficult with respect to borrowing for real estate investments. The federal Reserve has remedied these issues by concurrently increasing the size of the fannie mae mortgage acceptance (via an act of Congress) while keeping the federal funds and overnight borrowing interest rate at historic lows.
Although the real estate market is still suffering from a slow recovery, current businesses are still managing to make a profit. Over half of new entrants to the market are enthusiastic about their prospects for profitability. As the bounce back continues, real estate businesses should feel enthusiastic about the growing opportunities for profit. Growing sources of Capital, capital is continues to flow more freely in the market. . Sources new and old are looking for new opportunities to invest their capital. Some likely sources of capital include insurance companies, banks, wealthy investors, and real estate investment trusts.
These sources of capital are looking to differentiate their portfolios with unique investments. Market moves Toward New Demographics, businesses are beginning to notice the differing trends among the new generation of consumers. Young consumers are more likely to live in cities than suburban areas, and are seeking to limit their commutes. . This new generation of consumers is estimated to have an enormous effect on the real estate market in cities. The housing market in the. Has witnessed a cool down over the past few months. Compared to last year, housing prices have not increased as fast. Many analysts forecast that this slowdown will continue into 2015 and possibly drop well below this years prices. As a result, the market will be quite favorable for young first-time buyers looking to invest in real estate.
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Similar to friendship those seeking rental properties, home buyers are seeking a property that is relatively close to their school and work, avoiding the hassle of moving far away from their existing neighborhood or out of state. Also, employment tends to drive families to one home over another. Parents feel working close to home is important for the safety and well being of their children, and it is also beneficial for them to minimize the fatigue of driving great distances to and from work. The second group is seeking a valuable investment property in a growing area and in reasonably good the shape, limiting out-of-pocket capital required to renovate the structure to meet building codes for commercial and multifamily structures. This will improve the chances of selling an investment property in a shorter term. However, many critics believe that once a property is purchased, it will be a long-term consideration prior to the actual selling of the property for above the purchase price. Market Trends, recovery continues.
investors will be specific with the type, size, location, and price of the property. In addition, this group tends to purchase properties in cash, which minimizes the amount of documents required and the time it takes to transfer ownership. Market needs, two groups that fit within the companys target market include those who are seeking shelter and those who are seeking a valuable investment. Those who are seeking shelter are interested in renting a home or multifamily unit in an area that is reasonably close to their foreclosed home. This is important, since as many remain at their jobs and their childrens schools are located within close proximity to their foreclosed home. Facing a foreclosure is a difficult situation to accept, but an even more challenging situation is moving away from jobs and schools to begin a new life in a new area. Parents very often are seeking a painless solution to a foreclosure for themselves as well as for their children. Home buyers are also seeking shelter through the purchase of a single family home or condominium in a multi-unit structure.
This group is seeking rental vacancies due to a change in their employment or some other event that has left their home foreclosed. While the real estate collapse was six years ago, many homeowners are still finding it difficult to maintain their mortgage payments and other living expenses. Our tenants will be selected through a rigorous evaluation process to ensure creditworthiness and trustworthiness. It will be difficult to characterize any specific tenant that will occupy the companys properties. However, strict tenant quality and credit review procedures will be implemented to ensure the companys revenues will not be interrupted by tenant default. Reynolds expects that the average renter/lessee will not have to pay more than 28 percent of their annual household income to rent. The second group includes those who are seeking to purchase a property. This group may be first time home buyers or consumers seeking to reestablish their credit. In either case, cpw investments will have an inventory of renovated properties to choose from that will fit within the clients budget and family preferences.
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Retail Small Business, business Plans, by, shari waters. Updated April 11, 2017, many books have been written on starting a business and the necessity of writing an effective business plan. Each book in our list of recommended business plan books, essay is devoted solely to the topic. Some have forms and outlines, others have sample business plans for you to review. These are the best step-by-step guides on content, presentation and execution of a business plan still in print today. Market overview, cpw investments target market strategy is based upon servicing commercial buildings, multifamily buildings, and single family properties that are being sought after by investors and families. Cpw investments will target three groups. The initial group includes those individuals or families looking for rental accommodations.